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Intel's (INTC) pay-TV service is being developed by Intel Media, a unit "run like a startup in...
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Wednesday, January 2, 12:24 PM ETIntel's (INTC) pay-TV service is being developed by Intel Media, a unit "run like a startup in stealth mode," GigaOm reports. The division is led by Erik Huggers, formerly in charge of the BBC's popular iPlayer, and also features an ex-Apple exec who was in charge of iPhone/iPod marketing. It's working on a set-top Intel hopes will outshine Apple TV by requiring less user interaction; an announcement is expected soon, but (per GigaOm) not at CES. The initiative meshes with departing CEO Paul Otellini's goal of growing Intel's services ops. But will content providers play ball?
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This news story has 3 comments:
Ashraf?
Intel is certainly on many more computing devices than Apple, but Apple has sort of the Midas touch when it comes to marketing such things. Can we have a joint venture please? Intel to build the hardware and Apple to market it perhaps?