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Vodafone (VOD) is hoping to win smartphone converts (and thereby grow its data revenue) in the...
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Wednesday, January 2, 1:10 PM ETVodafone (VOD) is hoping to win smartphone converts (and thereby grow its data revenue) in the U.K. prepaid market by launching Nearly New, a program that offers discounts on lightly-used devices. The service launches at a time when European carriers are seeing big declines in voice and text revenues, making smartphone data plan adoption a crucial matter.
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