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Taco Bell's (YUM +0.4%) Facebook page displays an enticing tease indicating the company could be...

  • Thursday, January 3, 11:23 AM ET
    Taco Bell's (YUM +0.4%) Facebook page displays an enticing tease indicating the company could be working on a Cool Ranch variation of its Doritos Locos Taco to possibly launch later this year. The trend is something to watch for investors of Chipotle (CMG +0.6%) with plenty of bears (first Einhorn, now Jefferies) pitching the case Taco Bell is grabbing market share from Chipotle due to its new Cantina Bell menu.
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This news story has 5 comments:

  •  
    i have been on the edge of my seat waiting for this news
    3 Jan, 11:25 AM Reply Like
  •  
    Slow news day.
    3 Jan, 11:31 AM Reply Like
  •  
    CMG valuation + Cool-ranch doritos locos tacos = Another 12 months of outperformance for YUM
    3 Jan, 01:04 PM Reply Like
  •  
    Ridiculous, anyone who makes above minimum wage that eats at both restaurant's laughs at the notion of TB taking business from CMG...
    3 Jan, 03:10 PM Reply Like
  •  
    I eat at both and agree they provide a very different product. Taco bell, however, provide smaller, cheaper items for those "snacking binges" in between meals or late at night, something CMG does not.
    3 Jan, 03:40 PM Reply Like
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