Stifel Nicolaus delivers a mixed message on SodaStream (SODA). While the firm's channel checks...
Friday, January 4, 7:55 AM ETStifel Nicolaus delivers a mixed message on SodaStream (SODA). While the firm's channel checks show the promise of low inventories at outlets and stores, it also notes Q1 EPS estimates might not take into account a costly Super Bowl advertisement that SodaStream plans to run. The buzz on the pricey commercial is that it will take on fellow Super Bowl ad buyers Coca-Cola and PepsiCo directly on sustainability issues.
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