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Will 2013 be the year General Motors (GM -1.5%) and Ford (F -0.1%) finally cut into the lead...

  • Friday, January 4, 9:48 AM ET
    Will 2013 be the year General Motors (GM -1.5%) and Ford (F -0.1%) finally cut into the lead foreign rivals have in the luxury market? The automakers think fresh models from Lincoln and Cadillac can finally shrink the perception gap between the brands with BMW, Lexus, and Mercedes-Benz - but analysts aren't wholly convinced. To lure in new buyers, they think lease specials will need to be improved.
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This news story has 3 comments:

  •  
    Lease prices only matter if the customer is interested in acquiring the vehicle -- if BMW owners don't think that the Cadillac ATS is comparable, lease rates won't matter.

    They need to get on the shopping list first!
    4 Jan, 03:09 PM Reply Like
  •  
    Every review I read says the ATS BEATS the BMW in handling and braking, so if BMW owners really care about "driving", it better be on the list...
    5 Jan, 01:08 PM Reply Like
  •  
    Well, it is more of a denominational preference when it comes to this sort of thing.

    Certain folks that can (and some that cannot) afford it have been buying into "The Ultimate Driving Machine" phenomenon with religious fervor for decades, and they are unlikely to change their minds easily. It is the far less fanatical when it comes to the German brands, who will look at the ATS with any more than a bored sniff.
    10 Jan, 11:25 AM Reply Like
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