"If Nvidia’s goal with Project Shield is to sell a boatload of handhelds in short order,...
Friday, January 11, 4:41 PM ET"If Nvidia’s goal with Project Shield is to sell a boatload of handhelds in short order, chances are it’s a doomed enterprise," writes Time's Jared Newman. But if its goal is to kickstart a controller-based Android gaming market, then he thinks the effort could pay off. With Apple committed to its A-series parts, Nvidia (NVDA) has little chance of getting a Tegra chip inside an iPhone or iPad. Thus the future of Nvidia's mobile business is strongly tied to Android, and it has a big incentive to stoke demand for Android apps that need, say, a processor with 72 GPU cores.
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