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Sony (SNE) will be on the offensive in the TV market this year, according to President Kazuo...
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Friday, January 18, 7:15 AM ETSony (SNE) will be on the offensive in the TV market this year, according to President Kazuo Hirai. Despite nine straight years of operating losses within its TV business, the exec thinks technology has evolved to the point that synergies with other Sony businesses will help lift TV.
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(1) Sony's ability to compete in the marketing war against the Korean behemoth represented by Samsung / LG; (2) Sony's ability to integrate cross-product Apps and options that would enhance and unify the consumer's experience; (3) Japan's economic situation and the FX rates of JPY to other currencies.
I think that Sony Corp has all the knowledge and know-how needed to make good products, and their brand is solid enough. They need to reinvent what has worked for them in the past. They will really have to capitalize on the PlayStation 4 release, alongside the release of Sony Xperia Z and the new rumoured tablet - to push forward the Bravia brand. I believe it's doable.