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Ford (F -1.6%) continues to look for ways to re-invigorate its Lincoln brand, saying it might...

  • Friday, January 18, 11:04 AM ET
    Ford (F -1.6%) continues to look for ways to re-invigorate its Lincoln brand, saying it might adopt a personalization strategy which allows buyers to customize their vehicles. The strategy has been successful for BMW's Mini brand, but finding a cure for Lincoln could still be a challenge.
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This news story has 6 comments:

  •  
    They should build a nice, big, comfy car that old duffers can sleep in.
    18 Jan, 12:03 PM Reply Like
  •  
    Trucks too.....with computer run assembly lines...this is a no brainer
    18 Jan, 12:28 PM Reply Like
  •  
    should get GOOD gas mileage
    18 Jan, 12:35 PM Reply Like
  •  
    The newly redesign cars look pretty nice. It started to peak my interest on what they can do for the SUV lineup.
    18 Jan, 01:24 PM Reply Like
  •  
    Bring back the Town Car with the new electronics and updated styling.
    19 Jan, 05:42 AM Reply Like
  •  
    Lem - done. The Lincoln MKT livery / limo version is named the Town Car.
    19 Jan, 07:25 AM Reply Like
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