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Akamai (AKAM) is selling its ad targeting business to private Mediamath, AllThingsD and AdAge...
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Thursday, January 24, 9:31 AM ETAkamai (AKAM) is selling its ad targeting business to private Mediamath, AllThingsD and AdAge report. Akamai launched the business in '08 following its $95M purchase of ad tech startup Acerno, arguing it could leverage the Web browsing and transaction data obtained by its massive CDN to deliver more relevant ads on the sites of CDN service clients. But the business has remained a sideshow.
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