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Consumers who buy phones from cellular carriers no longer have legal protection to unlock the...
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Sunday, January 27, 3:03 AM ETConsumers who buy phones from cellular carriers no longer have legal protection to unlock the devices so they can work on another operator's network. Under a change in regulation from the Library of Congress's Copyright Office that came into force yesterday, unlocking phones is not expressly permitted under law. "It may go to court some time, and then it will be up to a judge," says lawyer Mitch Stoltz.
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Edit: Just sayin.....
Not being able to use a subsidized phone on another network is like getting a loan from a bank to buy a car, and then the bank telling you where you can and can't drive.
many countries hav this policy
AT&T is not making a loss on the phone. The minimum contract period ensures the phone is paid for. What this means is that people who bought their own phone are getting a poorer deal from the carrier, because they are effectively paying a subsidy on a phone they haven't got.
You will notice that as phones have become more expensive the minimum contract periods have become longer. Where shorter contracts are still available the price you pay up front for the phone is typically higher to maintain profitability for the carrier.
While I cannot argue the law which Rolling Wave has commented on powerfully earlier, I think we can be confident that the price of the phone is incorporated in the price of the contract, and is financially at least, a hidden lease or loan from the carrier to the consumer.
"Our Wireless segment operating income margin was 24.2%
in 2011, compared to 26.1% in 2010 and 25.8% in 2009.
The margin decrease in 2011 reflected higher equipment subsidies and selling costs associated with higher smartphone sales and handset upgrades, partially offset by higher revenues generated by our subscribers. While we subsidize the sales prices of various smartphones, we expect to recover that cost over time from increased usage of the devices, especially data usage by the subscriber. We also expect a recent change in our handset upgrade policy (to lengthen the time between upgrades) to help our margin."
As you can see, this business model is nothing more than Kroger offering bread at 4 loaves for $1 (say a 75% discount) on the expectation that customers will come into the store and buy more of other products which are being sold at regular price. Kroger does not go around raising the price of every other item in the store to offset the price of the bread discount. It is simply an expectation that, overall, they will increase business by offering the discount on bread. If all you buy is the bread and leave, Kroger will take a loss. And thus you can see why the telcos would resist, if at all possible, the customer's ability to "take the bread and run." Not saying their position is right or wrong, but I do see a defensible rationale in it.
And so to over-complicate the iPhone subsidy program by the carriers by seeing these as hidden leases or rents is to go to an unnecessary and unproductive length. The carriers are investing vast sums of capital (more than any other private companies) in construction and maintenance of their cell and data systems. These systems are always over designed when built and so incremental use the carriers are able to provide is essentially free and to the carrier's advantage to harvest as quickly as possible. In this way, the discounted phone price is recovered. These discounts are not hidden leases, they are simply loss leaders.
I will make one more comment, if you please feel free to have the last word.
"As you can see, this business model is nothing more than Kroger offering bread at 4 loaves for $1 (say a 75% discount) on the expectation that customers will come into the store and buy more of other products which are being sold at regular price. "
I think this could be refined as follows
"This is nothing more than Kroger offering bread at 4 loaves for $1 (say a 75% discount) contingent on a signed contractual obligation that you will buy tins of beans every month for the next two years at a higher price than we used to sell them at and a higher price than you can buy them for just next door"
To me, this is not the same at all.