F5 (FFIV -0.8%) is entering the firewall hardware market: the company's new BIG-IP Advanced Firewall Manager combines several security and network management features offered in the past as modules for its core application delivery controller products - that could be necessary to stand out in a market that features tough competition from incumbents Cisco, Juniper, and Check Point, as well as upstarts such as Palo Alto Networks. (PR) (previous)