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PepsiCo (PEP +0.8%) launches the first new ad campaign for its flagship Pepsi-Cola in three...

  • Tuesday, June 28, 2011, 9:55 AM ET
    PepsiCo (PEP +0.8%) launches the first new ad campaign for its flagship Pepsi-Cola in three years. The soda has slipped to no. 3 in the cola wars behind Coke (KO +0.8%) and Diet Coke while the company turned its attention to healthy-foods initiatives. Analysts have accused PepsiCo CEO Indra Nooyi of taking her eye off the company's biggest brand.
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This news story has 3 comments:

  •  
    This is not bad copy but Pepsi has been "no. 3" for a long time.

    "Analysts have accused PepsiCo CEO Indra Nooyi of taking her eye off the company's biggest brand."

    Name them.
    28 Jun 2011, 09:59 AM Reply Like
  •  
    Junk food sells, like it or not.
    28 Jun 2011, 10:04 AM Reply Like
  •  
    It would be nice to see a paradigm shift of consumer tastes in this country. I dream to see a sudden and dramatic drop in soda pop sales resulting in a drop in obesity and dentists going out of business.
    28 Jun 2011, 11:03 AM Reply Like
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