Market Currents

Fortune Brands (FO) says that when it spins off its home and security business to shareholders,...

Thursday, June 30, 2011, 1:56 PM ET
Fortune Brands (FO) says that when it spins off its home and security business to shareholders, the remaining spirits company - home to brands such as Jim Beam and Canadian Club - will be renamed Beam, and its NYSE ticker will be BEAM. Fortune is selling its third main business line, golf products, for $1.2B.

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This news story has 3 comments:

Fin858 Comments (450)

Anyone who likes to play M&A should buy this name as soon as it trades. Some of the largest spirits players (Diageo mainly) are licking their chops to get BEAM's brands.

30 Jun 2011, 02:02 PM Reply Like

Windsun33 Comments (3924)

My only concern is that it might go out of sight on the first day.

30 Jun 2011, 02:14 PM Reply Like

Fin858 Comments (450)

Yea my only concern is that FO has prolonged this split for so long that it gives plenty of time for people to digest and price the spirits business by itself. We shall see, market isnt always as efficient as you'd think.

30 Jun 2011, 02:20 PM Reply Like

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