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Google (GOOG) has acquired Channel Intelligence, a provider of services that enable and track...
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Wednesday, February 6, 9:23 AM ETGoogle (GOOG) has acquired Channel Intelligence, a provider of services that enable and track e-commerce activity for online retailers/marketers, from ICG (ICGE) for $125M in cash. Google Shopping services are a big part of CI's offerings. The deal expands Google's arsenal of services for lucrative e-commerce ad buyers, and does so at a time when the company is both trying to navigate a shift in marketing activity from Google Search to Google Shopping, and facing growing competition from Amazon (AMZN). ICGE +6.3%.
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killing me.