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Thursday, Feb 7
Microsoft (MSFT) could announce a deal to sell its Atlas ad-serving/measurement platform...
Microsoft (MSFT) could announce a deal to sell its Atlas ad-serving/measurement platform (obtained through the infamous aQuantive acquisition) to Facebook (FB) by next week, AdAge reports, while adding the sale price is expected to be less than $100M (given prior bids were in the $30M-$50M range). Facebook has reportedly been eying Atlas to further its display ad network ambitions. Separately, a judge has invalidated 13 patent claims being asserted by Motorola Mobility (GOOG) in its legal battle with Microsoft.