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News Corp (NWS, NWSA) plans to schedule an upfront presentation to advertisers in early March...
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Friday, February 8, 2:30 PM ETNews Corp (NWS, NWSA) plans to schedule an upfront presentation to advertisers in early March for its new national sports channels. Though the new channels aren't expected to present a serious threat in the initial stages to ESPN and its beefy ad rates, things will get more interesting when key sports rights contracts are up for bidding.
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