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There's an investing lesson in here somewhere. Harris Interactive's 2013 Reputation Quotient...

Tuesday, February 12, 10:15 AM ET
There's an investing lesson in here somewhere. Harris Interactive's 2013 Reputation Quotient survey shows Amazon (AMZN) moving past Apple as the country's reputation leader. Bank of America (BAC) retains a spot in the bottom 5 (along with HAL, GS, and AIG), but enjoyed the largest reputation rebound in 2012. Maybe of most interest are those dropping off the list of visible companies, including: UPS, KSS, and GIS.

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This news story has 4 comments:

Doyle3000 Comments (724)

AAPL made more profit last quarter than AMZN has made during its entire existence as a company. Yet AMZN is the reputation leader. We haven't learned any lessons from the tech crash. Good luck folks.

12 Feb, 10:44 AM Reply Like

BlueOkie Comments (2516)

I'd like to see the questions and the demographics of the people asked. More importantly the correlation to investing in the company

12 Feb, 11:34 AM Reply Like

footnotereader Comments (26)

How can folks admire a company built on evasion of sales taxes?

12 Feb, 11:48 AM Reply Like

HZLIU Comments (171)

AMZN is overvalued at this point but it is nothing to do with its reputation. Consumers like AMZN as AMZN handed out goodies, including tax free shopping. But it costs money and tax-free shopping is diminished gradually. Even traders who short AMZN do like to shop at Amazon.com. Whether AMZN demand higher price for its items with high consumer reputation is a question.

13 Feb, 10:53 AM Reply Like

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