Global mobile phone sales -1.7% to 1.75B units in 2012, the first decline since 2009, as demand...

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Drew9944 Comments (98)
 
yes I read same article just came out. So this may answer two things: 1. how Samsung could make over twice as many Mobile Phones as APPLE, yet make less profits than Apple. 2. whether it is worthwhile for Apple to make the very cheap phones as well.
Article indicated that about half of the Phones Samsung makes (and most of what Nokia makes ) are the cheaper "Feature Phones" (cell phones not smartphones). That market is declining and there may be no profits in those very cheap phones at all. But in Smartphones alone, it turns out Samsung is not so much bigger than Apple worldwide, and smaller than Apple in USA Smartphones. Because Apple has smaller number of models in just smartphones even than Samsung, Apple may have bigger production-runs of those models and so make higher profit margin. Also it is actually Samsung which is spending billions more than Apple on Ads, as it must try and convince the market that it too is "cool" or that its smartphones are also worth looking at. Plus Apple is able to sell its smartphones at bit higher prices than Samsungs, because Apple phones with its proprietary superior software, just plain work better, regardless of specs. So higher Apple Smartphone prices, combined with lower costs from bigger production runs per model, and less money spent on Ads by Apple, = bigger profits by Apple than Samsung. Apple has 70% of the worldwide smartphone profits vs. Samsung's 30%. Samsung's cheap line of feature phones may not be making money at all, and so not worth anything. And since the cheaper cell phone half of the market worldwide isn't making any money for Samsung or Nokia...etc., maybe Apple's smart to not waste their management time on such.
13 Feb, 05:14 AM Reply Like

flybywire54 Comments (340)
 
A more serious effort by NOK has to be done on marketing , that is clear . MFST is pushing Windows 8 a lot but not Windows phone OS per se Simply said WP8 is at least as good as Android or IOS (better if you add the Nokia free apps) , problem is that nobody knows it
13 Feb, 06:05 AM Reply Like

Sambala Comments (11)
 
Nobody gives a d@mn about Apple or Samsung. Btw, Apple products are expensive & u can't push your products to emerging markets w that. We -value investors are concerned about how NOKis doing??? Lol
13 Feb, 11:16 AM Reply Like