More on mobile phone sales: Samsung's total 2012 sales 384.6M units, giving it 22% market share...

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Maartenv Comment (1)
 
And what are the ratio's if we look at profit instead of marketshare? I'd rather have 1% of the market and 20% of the profits than the other way around. When speaking of mobile phone sales, moestly only the sub-segment of smartphones gets made. However, it would be a lot more interesting to have more data on the distribution in different price-categories. In the lower-price segments lower margins can be used and thus marketshare in these segments are less interesting.
13 Feb, 06:54 AM Reply Like

jpintoctr Comments (116)
 
These kind of gross measures to compare numbers are irrelevant. Samsung produces 40+ models from very cheap phones that don't produce relevant income. Is preferable to a lower market share and a bigger traffic and net income. Unfortunately that does not seem to be important
13 Feb, 08:35 AM Reply Like

adrian816 Comments (126)
 
Samsung probably have more models of smartphone than all of the other manufacturers put together so they can claim to be the market leader. How many people get a Samsung to begin with and when it's time to replace it buy another vendors model? Does market share mean anything without customer loyalty?
13 Feb, 03:40 PM Reply Like

Michael O'Neill Comments (145)
 
The main point is that Apple sold 48m of its 130m million in Q4 alone. That is 37%. They also grew sales 41% Q3 vs Q4, whilst Samsung sales contracted by over 10% during the quarter. A quarter when Samsung lowered its prices to try and stifle the iPhone 5 release, that badly backfired. This is an amazing growth for Apple and show they are mastering both sales and profits. For the real story though read the article below:-

Apple Took Home 72% Of All Handset Profits Last Quarter

Last quarter Apple took 72% of all mobile handset profits worldwide, at a time when there seems to be rumours and concern about its margins. This includes both smartphone and normal handsets, and Apple do not even sell a normal handset.

See http://bit.ly/X520WP

Apple's share of the worldwide sales of mobile handsets also increased dramatically from 15.4% to 21.7% from Q3 to Q4. An increase of over 41% during the quarter, and that is with supply constraints on the iPhone 5.

In fact, 43 cents of every dollar spent in the world on a cell phone goes to Apple.

In contrast to Apple taking 72% of all profits, Samsung received just 29% of profits even though their units sales were 33% higher at 28.9%, compared to Apples 21.7%.

In contrast to Apples 41% increase in sales of handsets over the last quarter, Samsung's share of the worldwide market also dropped markedly from Q3 to Q4, falling by over 10% from 32.3% to 28.9%.

As well as taking almost three-quarters of all handset profits, Apple is also reeling in Samsung at an alarming rate in terms of unit sales as well. In Q3 Samsung sold 110% more handsets than Apple (32.3% vs 15.4%), this was reduced to only 33% more in Q4 (28.9% vs 21.7%).

Any news of the much talked about lower-cost iPhone must surely have Samsung staying awake a night, and would very likely see Apple push out all other handset makers in terms of both profits and unit sales.

The rest of the manufacturers, Nokia (NOK), Motorola (GOOG), BlackBerry (BBRY), Sony (SNE), LG and HTC, either broke even or lost money. They rest of the manufacturers are also collectively predicted to lose more money in 2013 as well.
14 Feb, 11:10 PM Reply Like