Market Currents
Does cross-selling work? Bank of America (BAC) added $24.3B (a 28% increase) in new 401(k)...
-
Tuesday, February 19, 7:44 AM ETDoes cross-selling work? Bank of America (BAC) added $24.3B (a 28% increase) in new 401(k) assets last year, with clients who had an existing relationship with the bank doubling their retirement business. All the big banks are eying a bigger slice of the $3.5T 401(k) market, traditionally dominated by the likes of Fidelity and Vanguard.
Other date
Latest Articles on Financials
This news story has 5 comments: