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The secret of a restaurant chain's success could be the secrecy of their menus, according to...
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Thursday, February 21, 1:15 PM ETThe secret of a restaurant chain's success could be the secrecy of their menus, according to industry analysts. After In-N-Out Burger used the insider jargon to boost sales for years, other companies are warming up to the idea. Panera Bread (PNRA -0.3%) is in the game with its view that viral social media buzz will take of the marketing side for minimal cost. (PNRA secret menu)
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