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Groupon is dropping a controversial accounting measure in an amended IPO filing that could come...

  • Friday, August 5, 2011, 6:33 PM ET
    Groupon is dropping a controversial accounting measure in an amended IPO filing that could come as soon as Monday. The SEC began investigating the company's use of adjusted consolidated segment operating income, in which it counted customer acquisition not as normal costs, but as a capital investment.
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    It's a hard one this, because it is true that the customer acq costs for Groupon resemble capital investment more than they do normal biz costs. But then that makes the whole thing look like a B2C ponzi scheme.
    7 Aug 2011, 04:36 AM Reply Like
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