Market Currents
Microsoft (MSFT) is offering a $20 Windows 8 license discount to OEMs for touch-enabled...
-
Wednesday, March 6, 9:58 AM ETMicrosoft (MSFT) is offering a $20 Windows 8 license discount to OEMs for touch-enabled notebooks with 11.6" and smaller displays, Taiwanese manufacturers tell Digitimes. A free copy of Office 2013 is reportedly thrown in for sub-10.8" systems. The report comes as PC industry forecasts continue to slide. It also comes ahead of Intel's (INTC) mid-2013 Haswell CPU launch - Intel has mandated all Haswell ultrabooks sport touchscreens. Windows 8 Pro OEM licenses currently go for $80-$90.
Other date
TECH ETFs IN FOCUS
Latest Tech Articles
This news story has 7 comments:
I wonder if there's a saturation component at play here? Computers are semi-durable goods, once everyone who can buy one already has one, it will be a while before they buy a new one...
Smartphones/tablets are disposable on a 2 year lifecycle, PCs and Servers are 3-5 year lifecycle. The market will get very interesting in 2015 as the Samsung/Apple tablets/phones get tossed in the trash and the consumer now can start fresh with any ecosystem.
MSFT is in transition in 2013, from a software sales company to a service company (Azure Cloud, Office 365, Xbox Gold, etc.) I expect Windows 9 & Office to be free to OEMs, and MSFT will make their money on services.
MSFT has a challenge to convert the 1.2-1.8 billion PCs to touch Windows 8 by mid-2014, but I believe they can capture a majority of those devices before those users go GOOG or AAPL.
MSFT has the slow-moving, cautious and security-centric Enterprise and Government sectors, that will continue to be entrenched in MSFT desktops and servers. Enterprise/Govt. will be a rock during this transition.
Windows 8 is DOA just as predicted a year ago, and literally PAYING consumers to to use it isn't going to work. By the time this "new class" of tiny-screen Windows 8 thingies comes out this fall, Windows 8 will have such a bad reputation that anything that includes it will be radioactive. Microsoft is beating a dead horse and trying to convince its "partners" to help futilely flog the dead thing back to life too.
Asok_II -You are in the minority, I'm afraid. People love Windows 7, and people who try it for any length of time adjust and like Windows 8 because they can do the very same stuff with the very same desktop apps... only it runs faster, starts quicker, uses less hardware resources, and just happens to have a Start Screen and apps that work well if you have a touchscreen.
But hey.. it's all personal preference. You go ahead and be happy with all your iThis and AndroidThat.. and I'll have devices that eventually will all run the same applications on my desk, in my pocket, and on a big screen in my family room.
Important Disclaimer: I work for and am long MSFT. Yeah, I'm a fan. :)