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Coca-Cola (KO +0.3%) says it's replacing Sprite in the U.K. with a new version of the drink...

  • Wednesday, March 6, 10:25 AM ET
    Coca-Cola (KO +0.3%) says it's replacing Sprite in the U.K. with a new version of the drink which uses the sweetener stevia. The bigger issue: Despite the efforts of Mayor Bloomberg, Europe is a step ahead of the U.S. in leaning on soda firms to battle obesity. In the U.S., using stevia is an option to appease the health-conscious, although the worrisome "bitter aftertaste" attributed to the herb could also motivate Coca-Cola, PepsiCo (PEP +0.1%), and Dr. Pepper Snapple (DPS -0.5%) to keep the status quo.
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This news story has 5 comments:

  •  
    I am curious what the cost difference is for KO to substitute stevia in place of sugar or corn syrup.
    6 Mar, 11:03 AM Reply Like
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    They will probably find out that it causes cancer later....
    6 Mar, 11:21 AM Reply Like
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    Stevia is not bitter when done right - see Starbucks' refreshers, which use it (at least the canned versions do, not the in-store ones.)
    6 Mar, 11:41 AM Reply Like
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    Hope they don't replace Sprite here. That is the only soda I drink. Flat Sprite is good when you have upset stomach.
    6 Mar, 05:13 PM Reply Like
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    Diet Coke is my soft drink of choice but have switched to the Soda Stream to get away from aspartame. I've been cooking with and using Stevia for the last two years. I even have my own plants. It is delicious and an excellent and healthy opportunity. Stevia leaves are fantastic in spaghetti sauce by the way.
    7 Mar, 03:50 AM Reply Like
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