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Tablet Web traffic has eclipsed smartphone Web traffic, says Adobe (ADBE), which is making...
Tablet Web traffic has eclipsed smartphone Web traffic, says Adobe (ADBE), which is making mobile a big part of its online ad tech push. With tablet growth rates still well above smartphone growth rates, expect this gap to widen. The gap is a mixed blessing for Google (GOOG): with the iPad's share of tablet traffic much higher than the iPhone's share of smartphone traffic, Google's iPad search revenue-sharing payments to Apple are bound to be steep. But tablet ad prices are higher thanks to superior conversion rates, and could soon approach PC levels.