Google (GOOG) remains persona non grata on Facebook's (FB) FBX ad exchange, which delivers ads...
Monday, March 11, 2:31 PM ETGoogle (GOOG) remains persona non grata on Facebook's (FB) FBX ad exchange, which delivers ads to users based on browsing activity. Facebook, which just stepped up its challenge to Google's display ad lead by purchasing Microsoft's Atlas platform, has granted AOL (previous), Adobe (ADBE), and other online ad players access, but DoubleClick Bid Manager, used by dozens of top ad buyers, isn't so lucky. However, AdWeek reports Facebook and Google continue to talk, and the former simply wants to "keep Google from comparing the quality of its inventory" with Facebook's.
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