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A trend to watch: The sale of organic food at supermarkets in the U.K. rose 8.4% during a...

  • Friday, March 15, 10:22 AM ET
    A trend to watch: The sale of organic food at supermarkets in the U.K. rose 8.4% during a February tracking period as the impact of the horsemeat scandal in Europe directly altered consumer choices. Sales of frozen hamburgers plunged, while sales of frozen ready meals slipped at a double-digit rate. The issue hasn't crossed over the pond to create a ripple in the U.S., but food industry insiders think a long-term trend toward a higher percentage of organic grocery purchases is in play. Whole Foods Market (WFM -1.3%) and The Fresh Market (TFM -0.5%) wouldn't mind.
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