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Ad executives say Yahoo (YHOO), Microsoft (MSFT) and AOL Inc. (AOL) are in the midst of forming...
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Thursday, September 15, 2011, 6:50 AM ETAd executives say Yahoo (YHOO), Microsoft (MSFT) and AOL Inc. (AOL) are in the midst of forming a web ad alliance in an effort to take on Google (GOOG). Currently, the trio sells ads to marketers separately; a JV would supposedly simplify purchasing and potentially boost sinking ad rates, but executives are skeptical.
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