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Monday, Apr 1
eBay (EBAY) rebrands its Shopping.com search engine as the eBay Commerce Network. The move...
eBay (EBAY) rebrands its Shopping.com search engine as the eBay Commerce Network. The move drives home Shopping.com's evolution into an e-commerce ad platform, one that has 4K clients and publishes listings on other sites (now including eBay.com). eBay appears to have Google (GOOG) in its crosshairs: the rebrand comes a few months after Google successfully adopted a paid listing model for Google Shopping, and less than 2 months after it bought e-commerce ad services firm Channel Intelligence.