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eMarketer forecasts U.S. mobile ad spending will grow 65% this year $1.23B, and reach $4.4B in...
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Tuesday, October 4, 2011, 11:29 AM ETeMarketer forecasts U.S. mobile ad spending will grow 65% this year $1.23B, and reach $4.4B in 2015. 76.6% of 2015 spending is expected to involve search or banner/rich media advertising - that figure bodes well for Google (GOOG), given its dominant mobile search share, and leading mobile display ad position (courtesy of its AdMob subsidiary).
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