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Pandora (P -1.5%) may be the most downloaded free music app, but that volume hasn't translated...
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Tuesday, October 11, 2011, 9:45 AM ETPandora (P -1.5%) may be the most downloaded free music app, but that volume hasn't translated into a gold rush of mobile advertisers, Bloomberg reports. Although 70% of Pandora’s consumption happens on mobile devices, less than 1% of U.S. ad spending is aimed there - a big gulf, leading to concern a pivot from Pandora could be on the horizon.
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