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Wednesday, May 1
Facebook's (FB) ad impressions and prices respectively rose 39% and 3% Y/Y in Q1, Sheryl...
Facebook's (FB) ad impressions and prices respectively rose 39% and 3% Y/Y in Q1, Sheryl Sandberg states on the CC; given the success of Sponsored Stories and the FBX Exchange, the price growth seems light (mobile a likely reason). Still, Y/Y ad rev. growth was higher in Q1 than in any 2012 quarter, thanks partly to demand for app install ads (used by 3.8K developers to drive ~25M downloads). Payments revenue rose Q/Q after adjusting for an extra month in Q4, and Facebook claims record gaming activity (good for ZNGA). PC ad revenue was flat Y/Y. Mark Zuckerberg hints Instagram will soon be monetized. (live blogs: I, II) (previous)