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InvestorPlace's Jeff Reeves makes the bear case for Chipotle (CMG -0.4%), calling it a "favorite...
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Wednesday, November 2, 2011, 12:55 PM ETInvestorPlace's Jeff Reeves makes the bear case for Chipotle (CMG -0.4%), calling it a "favorite to flop." For starters, he cites runaway food inflation squeezing margins and a "nosebleed" P/E ratio of 39, before lining up the historic record of restaurants that grow too fast. "The fact is you can only build so many stores so quickly to prop up growth. Eventually the market becomes saturated or the rate of expansion is no longer large enough to materially impact earnings and sales growth."
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This news story has 8 comments:
1) how many units Chipotle has and how many would actually be market saturation outside his experience in NYC.
2) Chipotle's foods are organic and fresh. Sure, an entire burrito is 800 calories, but most people only eat half at a time. That's a huge amount of quality food for what Jeff considers an expensive $8. Try eating lunch at Whole Foods and that will look like a major bargain for the same amount of high quality food. Not to mention, customers are not a current problem for CMG.
3) The narrow menu is what makes the concept brilliant on the back end. Chipotle is able to keep their food super fresh and keep costs low because they focus their menu. Definitely not a problem. And I don't know about most people, but when I want a burrito I don't need to have 50 other options. Mexican food can be simple. That's part of the appeal.
4) PF Changs is an absurd comparison for CMG. Really? Any decent hedge fund would laugh that one out of the room.
In conclusion, the only truly researched and valid point here is the high P/E. But once you look up how many units Chipotle has built and how many more the world can handle (and let me give you a hint: YUM and MCD are decades ahead in their buildouts), you'll note the growth PE can last for many more years.
Contrarian is cool, but so is diligence.
Disclosure: rci is short gmcr.