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Friday, May 3
Draw Something 2 is looking like a hit for Zynga (ZNGA -0.6%): the sequel to one-time...
Draw Something 2 is looking like a hit for Zynga (ZNGA -0.6%): the sequel to one-time hit/write-down Draw Something, which adds more advanced drawing tools and a "social feed," has quickly shot to the top of the App Store's free iPhone app leaderboard since its late-April launch (it's monetized via in-app purchases). Zynga can use the good news after getting hammered last month due to poor Q2 guidance, as engagement for its Facebook games dives in spite of FarmVille 2's success. Also: Zynga is pitching itself to video advertisers during upfront season, as it tries to bolster an ad business that made up 13% of Q1 revenue.