Just penned some thoughts about the recent news that Yahoo Finance is getting into blogging and curation over at my book’s website (migrating much of my writing over there — head over and sign up!).
This is a risky strategy. In essence, the financial portal is pitting itself opposite all its content partners — many of whom pay the portal for the firehose of traffic it throws off. I’d be less willing to partner with a company that is introducing a product to compete directly with mine. And this is a common problem with channel marketing for any platform — and Yahoo Finance is certainly a finance platform — in that the platform, given where it sits in the whole matrix of supply-demand, can always just mimic other offerings that are working. This is the fear of developing any tools that work on Twitter of Facebook – that the social media platform can quickly just put you out of business.
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Disclosure: No positions