NEWARK, NJ--(Marketwired - Apr 9, 2014) - BioNeutral Group, Inc. (OTCBB: BONU) (OTCQB: BONU) today announced that it has entered into Sales and Distribution Agreement with Menzer Ltd. for distribution of our OGIENE™ line of odor elimination and cleaning products in the United Kingdom, Europe and the Middle East.
This agreement is another component of our slate of channel partners that we are strategically aligning ourselves with. Initially Menzer will focus on sales of our OGIENE™ products for consumer use by distributing to chain store retailers. Menzer also plans to offer our OGIENE™ line commercially.
"We are delighted to be able to offer our customers in Europe the innovative technology OGIENE provides," said Scott Dougan, director of Menzer. "OGIENE™ will bring something new to the marketplace and we are confident the highly effective range of Odor eliminators and Multipurpose Cleansers will attract consumers across Europe."
"We are pleased to have Menzer on board to begin our initial commercialization effort at the consumer level," said Mark Lowenthal, President and CEO for BioNeutral. "Our OGIENE™ line of odor eliminators and cleaning products carry our unique and proprietary combinational chemistries offering superior performance that we feel will the consumer will respond to. Gaining access to store shelves in the UK and Europe should be a great start for us."
About Menzer Ltd.
Menzer Ltd is company registered in England and Wales located in Evesham, England focused on the sale and distribution of consumer and industrial specialty chemical products. Find Menzer at www.ogiene.co.uk
About BioNeutral Group, Inc.
Headquartered in Newark, New Jersey, BioNeutral Group, Inc., is a specialty technology-based life-science company that has developed a technology platform that neutralizes harmful environmental contaminants, toxins and dangerous micro-organisms including bacteria, viruses, mold, fungi and spores. BioNeutral's products, YGIENE™ and OGIENE™, kill germs and clean surfaces with a dramatic increase in speed and power over their rivals in the marketplace. BioNeutral's proprietary platform technology has been proven effective in surface, water and airborne applications. Its antimicrobial line of products under the YGIENE™ brand have been approved by the EPA for sale in the United States. For more information on BioNeutral, including a listing of company products, leadership and background please visit www.bioneutral.com.
BONU has been a micro-cap that I've followed since late last year and since then, the company has been building a strong sales and distribution infrastructure. This latest agreement is specifically for BioNeutral's Ogiene odor elimination product which will now be distributed in the United Kingdon, Europe, and the Middle East.
The director of Menzer, Scott Dougan said, "We are delighted to be able to offer our customers in Europe the innovative technology OGIENE provides. OGIENE™ will bring something new to the marketplace and we are confident the highly effective range of Odor eliminators and Multipurpose Cleansers will attract consumers across Europe."
The initial focus for Menzer will be on sales of BONU's OGIENE™ products for consumer use by distributing to chain store retailers. Menzer also plans to offer the OGIENE™ line commercially.
I think this is great news for the company. BioNeutral has put so much work into building a solid distribution channel which now sets the company up for a strong sales push. Time will tell but I continue to find value in the company and its progress over the last 4 months.