Online marketing guru. Occasional investor. I've worked in online marketing for the last decade plus. I've spoken at a number of conferences, and pay attention to the public companies in the space. I usually focus on very small cap stocks that are unloved by the street.
My rough notes from the DLIA conference call yesterday. I had planned on asking if they were going to keep talking about changes in merchandising for something like the third call in the row. Instead, there was a very good story told... the stock deserves the 30% bump it's seen in two days.
January double digit comps…
Spring -
March is off to a good start - higher conversion rate
Alloy - cut 20% circulation, only slightly negative
House files increase
Double digiti potential in 2nd half of year…
Web based
70 stores up for renewal in 3 years
Outsourced call center
2012 guidance - sales growth and margin expansion -
Reduction of occupancy costs
Selling expenses down due to direct , up vs. web
Rationalizing overhead expenses
Positive ebita for fiscal 2012..
2-4 store openings, end the year with 100-105 locations.
Year end cash of 22-27M, avg inventory down low teens vs. 2011, year end inventory flat to down low digits for direct, and cape ex of 4-5M
Due to reduced redemption rates,gift card benefit of 2.8M dollars
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DLIA Conference Call - Everything's Coming Up Rosy 0 comments
My rough notes from the DLIA conference call yesterday. I had planned on asking if they were going to keep talking about changes in merchandising for something like the third call in the row. Instead, there was a very good story told... the stock deserves the 30% bump it's seen in two days.
January double digit comps…
Spring -
March is off to a good start - higher conversion rate
Alloy - cut 20% circulation, only slightly negative
House files increase
Double digiti potential in 2nd half of year…
Web based
70 stores up for renewal in 3 years
Outsourced call center
2012 guidance - sales growth and margin expansion -
Reduction of occupancy costs
Selling expenses down due to direct , up vs. web
Rationalizing overhead expenses
Positive ebita for fiscal 2012..
2-4 store openings, end the year with 100-105 locations.
Year end cash of 22-27M, avg inventory down low teens vs. 2011, year end inventory flat to down low digits for direct, and cape ex of 4-5M
Due to reduced redemption rates,gift card benefit of 2.8M dollars
Disclosure: I am long DLIA.
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StockTalks
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$MARK lots of 5K purchases over the last 2 days.
May 15, 2013
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Huge volume in $DLIA. Tilson selling it as part of his hedge fund split up? Good to see support at $1.40. DLIA
Jul 23, 2012
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$MARK trading was all at the ask at the close yesterday.
Jun 26, 2012
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