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Draft Or Buy The Brand?


"On Thursday, Fantex Brokerage Services announced its intention to allow fans to invest in stock related to the performance of an athlete's brand.

The company said its initial public offering will be for Houston Texans running back Arian Foster. Fantex is paying Foster $10 million for a 20 percent stake in his future income, including contracts, endorsements and other related business revenue. The company will begin taking reservations in the next two weeks and could be selling shares of Foster in as soon as a month depending on demand and progress with the Securities and Exchange Commission."

Interesting idea and I see the appeal - but 200 pound athletes are a penny a dozen. The risk/reward of Arian Foster's brand making more than $50 million from here on out - I'd short that. But very interesting idea, especially from an athlete's POV.

I'm working (procrastinating as you can see) on my next in depth article, email to be added to my free newsletter.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.