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  • Draft Or Buy The Brand? 14 comments
    Oct 17, 2013 7:27 PM

    Interesting:

    "On Thursday, Fantex Brokerage Services announced its intention to allow fans to invest in stock related to the performance of an athlete's brand.

    The company said its initial public offering will be for Houston Texans running back Arian Foster. Fantex is paying Foster $10 million for a 20 percent stake in his future income, including contracts, endorsements and other related business revenue. The company will begin taking reservations in the next two weeks and could be selling shares of Foster in as soon as a month depending on demand and progress with the Securities and Exchange Commission."

    Interesting idea and I see the appeal - but 200 pound athletes are a penny a dozen. The risk/reward of Arian Foster's brand making more than $50 million from here on out - I'd short that. But very interesting idea, especially from an athlete's POV.

    I'm working (procrastinating as you can see) on my next in depth article, email joespringernews@gmail.com to be added to my free newsletter.

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

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Comments (14)
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  • I second your long position!
    17 Oct 2013, 08:53 PM Reply Like
  • Author’s reply » Track's Nielsen ratings should be looking up, can we sell puts?
    18 Oct 2013, 03:19 AM Reply Like
  • Wish there was a Long Jump ETF. I have a feeling the sport will enjoy a surge in popularity soon.
    18 Oct 2013, 09:08 AM Reply Like
  • unless you get a tiger woods or something its quite hard to come back from a disaster. the risk of the star you are investing in doing something stupid a la michael vick or hernandez would be devastating to the brand. An immediate loss of all endorsements would kill the stock. Becoming injured is huge too. While lots of contracts are long dated guaranteeing some income the risk seems monumental. Not to mention the entire company can well... die? I would also hope that shorting wouldnt be available, to much of a financial incentive to want someone to die.
    17 Oct 2013, 10:28 PM Reply Like
  • Author’s reply » That's true, it would be like holding life insurance on them.

     

    There is also the risk that these guys switch careers, Arian Foster has a philosophy degree like myself, he may want to be an actor or financial planner for athletes or something besides work at what is not entirely his anymore (the brand).

     

    All in all this totally sounds like a good idea for the athletes and not for the investors, but in the end I'll be surprised if these products come to fruition.
    17 Oct 2013, 11:05 PM Reply Like
  • Now I'm looking forward to the next Olympics!
    17 Oct 2013, 11:35 PM Reply Like
  • Author’s reply » Pair trade: long track, short field.
    18 Oct 2013, 03:19 AM Reply Like
  • Joe,
    You mentioned that you are working on your next in-depth article. Will you be mentioning the name (or ticker) of the company before the article comes out? Just curious. :)
    Jacob
    18 Oct 2013, 02:59 AM Reply Like
  • Author’s reply » Hi Jacob,

     

    I will send an email to the newsletter subscribers - I'm going to wait until I'm completely done writing. I have started writing so it could be done soon but it always takes longer than I think. : )

     

    Joe
    18 Oct 2013, 03:12 AM Reply Like
  • it would be interesting to bootstrap yourself to the success of any famous person...personally id go with jk rowling or ridley scott
    18 Oct 2013, 11:23 PM Reply Like
  • Author’s reply » Those are good picks. I pick Honey Boo Boo.
    18 Oct 2013, 11:42 PM Reply Like
  • Best to invest when they are young!
    19 Oct 2013, 08:42 AM Reply Like
  • Can I do a swing trade on Miley Cyrus? Or is she all twerked out?
    21 Oct 2013, 04:39 PM Reply Like
  • Author’s reply » Cyrus futures are in contango!
    21 Oct 2013, 06:54 PM Reply Like
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