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Southern Company (SO) -- Bi-Monthly Update

|Includes:AEE, AEP, AES, CIG, CMS, CNP, CPN, D, DTE, DUK, ED, EIX, ES, ETR, EXC, FE, NEE, NI, NRG, NVE, PCG, PEG, POM, PPL, Southern Company (SO), TE, WEC, XEL

Southern Company (NYSE:SO) -- Bi-Monthly Update

I just completed my weekly study of all my High Profile Utilities / Conventional Electricity - - Indexes, Companies and ETFs. This is a study that is important to both me and my senior / retired Clients. The reason is, in good times it produces a solid dividend. I like exploring Utes like (SO) because like with any Sector there are the good, the bad and the ugly. Each time, it supports my Methodology of "Investing Wisely."

My objective is to identify changing trends for my Forecasting Analytics. Simple stated, I want to have current notes to quickly refer to on the anticipated direction of this Sector and Industry Group.

A Special Note for Seniors & Retired Investors - Dividend Yield: 4.87%

I believe you folks deserve much better service and investment direction and guidance that either Wall Street or the Brokerage Community is / has been providing. Being a retired Asset Manager / Financial Analyst is a joy for me to assist you and meet your investment - needs, goals and objective. Peace of Mind for you is my mission. Let me know when I can offer you support. Perhaps reading my support article will be of interest. Just Click - - > http://seekingalpha.com/instablog/121308-steven-bauer/2101922-income-investing-seniors-retirees-and-conservative-investors-deserve-better-service-as-well-as-profitable-direction-and-guidance

Must Read!

My Mission is to provide guidance and directions for conservatively providing consistent annual and superior profitable results for each Formal Recommendation I make to Clients. What's "superior profitable results?" Just Ask - You will be Impressed.

For my Support Article for my Bi-Monthly Updates - Just Click - - >

http://seekingalpha.com/instablog/121308-steven-bauer/2141562-supportive-information-for-my-bi-monthly-update-articles

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Please connect with "My Focus Article." Click: - - > http://seekingalpha.com/instablog/121308-steven-bauer/2057252-my-focus-article

Forecast & Opinion from my Study / Analytics:

Southern Company and other Utility Companies are tracking well. Although (SO) is in a modest and perhaps topping Rally it is always an excellent contributor to my Analytics for Utilities.

My Forecast is not as bright as you may think! (I will be more specific upon request).

My Opinion is to HOLD in anticipation of taking profits.

If you own or are considering owning Electric Power Companies, the securities are definitely a mixed bag. Southern Company is currently strong Technically but I have reservations about my Fundamental Valuation, therefore I have placed it on an Initial Bearish Forecast - "Warning."

Fundamentally, my Valuations are improving producing future ascending projections. That's Good! Perhaps not "good" enough . . .

Technically, my Indicators are clearly and seriously breaking down. The pull-back since April at about $48. - current price $42. (10% + mini-correction!) is offering strong support for my above Bearish "Warning." A re-bound rally will be soon in the making - - the strength of which will be very important as to when I will advise Clients to "Take Profits - and - move to Holding-Cash."

I will personally and promptly reply to any serious investor's inquiry as to my very cautious position for (SO) !

A Twenty Year Perspective of Southern Company (SO)

It has NOT always been like you are being told by so many who do not take the time to Invest Wisely. Southern Company (SO) has taken some big hits over the years.

URL for (20-years of -(SO): http://stockcharts.com/h-sc/ui?s=SO&p=W&yr=20&mn=0&dy=0&id=p25351548183&a=311910176

A Rather Unique Chart / Graphic on (SO):

URL for this representation of - (SO): http://stockcharts.com/h-sc/ui?s=SO&p=W&yr=1&mn=6&dy=0&id=p43401866364&a=311909900

Selectivity

"Selectivity" is what I preach and is what separates the Average Investor and Mutual Funds from the profits that come with long-hours / hard work and "Selectivity." You might like to read my most-recent article on why I believe Selectivity is so critical for profiting in today's Marketplace. You might want to check out "Be Selective II - Just Click - - > http://seekingalpha.com/instablog/121308-steven-bauer/2066602-flash-update-be-selective-ii

Here are a number of the Component Companies / Peers in the Conventional Electricity Industry Group that I focus on rather frequently: SO, EXC, D, FE, NRG, AEP, AES, CNP, PPL, DUK, CPN, CMS, XEL, PCG, CIG, ETR, TE, PEG, NVE, NEE, ED, EIX, NI, POM, AEE, NU, WEC, DTE.

If I can be of help just Email me. Serious Investors Only - Please!

senorstevedrmx@yahoo.com

I also write Bi-Monthly Updates on: AAPL, ABX, AMZN, BAC, C, CAT, CSCO, CVX, D, DIS, F, FB, GE, GOOG, HPQ, IBM, INTC, JNJ, JPM, KO, MSFT, PFE, SBUX, SO, T, VZ, WMT, XOM, GLD, UGL, UCO.

Smile, Have Fun, "Investing Wisely,"

Dr. Steve

Stocks: SO, EXC, D, FE, NRG, AEP, AES, CNP, PPL, DUK, CPN, CMS, XEL, PCG, CIG, ETR, TE, PEG, NVE, NEE, ED, EIX, NI, POM, AEE, ES, WEC, DTE