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JC Penney : Through A Tween's Eyes

|Includes:J.C. Penney Company Inc. (JCP), KSS

Last year a trip to JCP was a very disappointing day.The store was devoid of customers and had an eerie vibe surrounding it.So when my young daughter got a store gift card for her birthday I just shook my head.Everyone knows her favorite store is Kohl's but you shrug your shoulders and head out to the Mall anyway.My Wife, who knows her way around retail,commented at once that she liked the selection of clothes.I have to admit the day went well and was surprising considering last year's gloomy trip.The store has been upgraded with easy access along the floor.My Tween daughter was happy and is talking about a return trip in August before school starts.I have to say that JCP might make it to next month's Watchlist after today's outing.The progress may be slow for Penney but they did capture one young girl's attention.That is a start.

Disclosure: The author has no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

Stocks: JCP, KSS