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CR80News.com Article Relevant to OTIV: "Smart phones empower the campus card"

|Includes:On Track Innovations Ltd (OTIV)

Smart phones empower the campus card

http://www.cr80news.com/2011/12/09/smart-phones-empower-the-campus-card?issue=cr80news_20111209

Relevant to On Track Innovations (NASDAQ:OTIV), this article provides a compelling outlook for the future pervasiveness of Contactless Smartcard technology  (NYSE:CST) and Near Field Communications (NYSEMKT:NFC) -  which are effectively the same thing.

The only real differences are Form Factor and Power Supply.  The chip and antennae are the same, the frequency modulation, communication and security software are basically the same.  

While OTIV won't likely supply NFC inlays to handset manufacturers, OTIV's Contactless Payment and NFC Insert (COPNI) aftermarket retrofit will provide these capabilities to almost any SIM enabled cellphone - and OTIV has secured partnerships in Russia and Turkey with carriers reaching 100M users.

While the press and Wall Street loves to talk about "smart phones,"  the vast majority of cellphone users have low-end cell phones and the upgrade path will take many years.  This creates what OTIV thinks is a perfect market for COPNI: bringing NFC capabilities to the existing installed base of cellphones.

$OTIV

Stocks: OTIV