QualityStocks'  Instablog

Send Message
QualityStocks (www.qualitystocks.net) assists publicly traded companies by getting their story out to the investment community while helping investors discover emerging companies with plenty of growth potential. Our name, QualityStocks, emphasizes our commitment to connect subscribers with... More
My company:
My blog:
QualityStocks Micro-Cap and Small-Cap Blog
  • Drinks Americas Holdings, Ltd. (DKAM.OB) Completes Phase I Launch of Rheingold Beer 0 comments
    Feb 11, 2011 10:55 AM | about stocks: DKAM

    Yesterday, Drinks Americas Holdings, Ltd. announced that the first phase of its launch of Rheingold Beer is complete. Since September, the company has released its product in the Metro New York market, New Jersey, Connecticut, Pennsylvania, Ohio, Georgia and Michigan. The next phase of its expansion includes distribution into Massachusetts and Florida, which will commence in the spring of 2011. Upon completion of the last two markets, Rheingold Beer will have distribution presence in 31% of the national beer market.

    Now that Phase 1 has been completed, Drinks Americas will focus on consumer promotion and brand activation to grow the Rheingold name within the markets. The campaigns include aggressive samplings, tastings, glassware and account signage. To date, the company has shipped approximately $200,000 of Rheingold Beer in a combination of more than 21,000 can and bottle packs. Rheingold kegs are expected to be available in mid 2011.

    Patrick Kenny, CEO, remarked, “Our Rheingold national expansion is going according to plan. We want to be sure to market and promote the brand capitalizing on what seems to be the fond memory beer consumers have about Rheingold. Volume and revenue are growing as we expand and add bottles and a range of pack sizes. The brand will be well positioned as we enter the beer drinking warmer seasons.”

    For more information on Rheingold Beer, please visit the company website at rheingoldbrewingcompany.com

    Please see disclaimer on QualityStocks website: disclaimer.qualitystocks.net

    Stocks: DKAM
Back To QualityStocks' Instablog HomePage »

Instablogs are blogs which are instantly set up and networked within the Seeking Alpha community. Instablog posts are not selected, edited or screened by Seeking Alpha editors, in contrast to contributors' articles.

Comments (0)
Track new comments
Be the first to comment
Full index of posts »
Latest Followers


More »
Instablogs are Seeking Alpha's free blogging platform customized for finance, with instant set up and exposure to millions of readers interested in the financial markets. Publish your own instablog in minutes.