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  • Dethrone Royalty Holdings, Inc. (DRHC) Signs Three Year Endorsement Deal With Jonathan Quick 0 comments
    Jan 17, 2013 10:51 AM | about stocks: TBEV

    Dethrone Royalty Holdings announced that the company has signed a three year endorsement deal with Jonathan Quick, goalie for the Los Angeles Kings. Dethrone will retain the rights to utilize Quick's likeness through a number of methods and media types.

    Dethrone Royalty Holdings and its subsidiary Dethrone Beverage are focused on producing, marketing, and distributing sports nutrition and water beverages under the Dethrone Beverage brand. Dethrone Beverages entered into an agreement in February of 2012 with Dethrone Royalty to market said products.

    Quick, a silver medalist with the United States at the 2010 Winter Olympics, won his first Stanley Cup championship with the Kings in June of 2012. Under the terms of the agreement, Dethrone has the right to use Quick's name, photograph, picture, appearance, likeness, signature, reputation, quotations, other endorsements, personal or professional background and experience, as well as video and audio of his appearances and voice, to promote DRHC's sports nutrition products.

    Toby McBride, CEO of Dethrone, said, "We are very pleased and excited that Jonathan Quick, last year's Stanley Cup MVP, has agreed to promote and endorse our beverage products. We believe that in within our niche market Dethrone's products will be unsurpassed, and Star Athletes like Jonathan Quick and Aldon Smith of the San Francisco 49ers' will be very instrumental in getting that message across. Jonathan Quick is the second of several key Athletes we have signed, or are about to sign, to represent us and our products. The Dethrone Brand is very well known in the Mixed Martial Arts arena, more specifically within the UFC; now it will be well known in the NHL, NFL and very soon in other Major Sports."

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