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  • Soul And Vibe Interactive Inc. (SOUL) Promotion Strategy Leverages Mobile Properties To Market High-Value Console And PC Games 0 comments
    Mar 7, 2013 10:34 AM | about stocks: SOUL

    Soul and Vibe Interactive, a publisher of games and game-related content for consoles, mobile devices, and personal computers, has designed its product launch infrastructure to deliver each game title on multiple platforms.

    Soul and Vibe has carefully constructed a product portfolio mixed with licensed-brand and internally generated, wholly-owned intellectual properties. Leveraging a multi-platform strategy, Soul and Vibe will launch its games on consoles, mobile devices, and personal computers. Games playable on mobile devices, such as the Windows Phone, Apple iOS devices, and the Android platform, will be used as revenue-generating marketing vehicles for console and PC releases.

    Soul and Vibe specializes in the creation of original intellectual properties and has extensive experience licensing world-renowned brands from influential companies. Soul and Vibe has secured a license agreement from General Mills, as well as game development and publishing agreements for the Xbox 360® video game and entertainment system, Windows 8, Windows Live, and Windows Phone from Microsoft, and the PlayStation® 3 computer entertainment system and PlayStation® Vita (PS Vita) from Sony.

    Through its licensing and publishing agreement with Microsoft, Soul and Vibe supports Windows 8 initiatives, such as "Companion Apps," which expand awareness of each game franchise, promote cross-platform play experiences, and amortize the company's development and marketing expenses. Soul and Vibe's game launch infrastructure integrates Microsoft's SmartGlass, turning a gamer's mobile phone or tablet into a second screen that intelligently interacts with the user's Xbox 360, elevating the gamer's entertainment experience.

    "Over 74 million Xbox 360 and over 73 million PlayStation 3 consoles have sold since the launch of these platforms. In addition to serving this combined installed base of 147 million consoles, Soul and Vibe's games are being designed to launch on complementary mobile and PC platforms as well," stated Soul and Vibe's CEO and President, Peter Anthony Chiodo ("Tony"). "The result is a synchronized game launch strategy that uses mobile versions of our games as experience expanding, revenue-generating marketing vehicles for our console and PC games."

    For more information on Soul and Vibe, visit soulandvibe.com

    Please see disclaimer on the QualityStocks website: disclaimer.qualitystocks.net

    Stocks: SOUL
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