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  • The Aristocrat Group Corp. (ASCC) Kicks-Off Strategic Advertising Campaign; Luxuria Brands Featured In Hollywood Movie 0 comments
    Apr 24, 2013 10:18 AM | about stocks: ASCC

    The Aristocrat Group, a brand management corporation currently focused on distilled spirits, today said CEO Robert Federowicz will get a sneak preview of the new film Killing Time, which will feature the company's Luxuria Brands vodka as part of an advertising campaign with film production company Outpost Media.

    Federowicz will travel to California later this week for a private screening of the Hollywood film, an unconventional horror film shot outside Toronto. The film is the first of three pictures that will feature the vodka as part of an advertising and product placement deal signed last year between ASCC and Outpost Media.

    "This film is going to be a fantastic platform to introduce our new line of spirits," Federowicz stated in the press release. "Best of all, it's only the first step in a media strategy that includes product placement, sponsored promotional events and social media awareness campaigns designed to spread the word about Luxuria Brands."

    Luxuria Brands is ASCC's new management and sustainability branding firm, currently focused on building a brand identity around the company's new top-shelf vodka line. The brand will later expand into related industries such as luxury, music and event planning.

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