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  • The Aristocrat Group Corp. (ASCC) To Line Up Launch Events For Vodka's Upcoming Debut 0 comments
    May 2, 2013 10:41 AM | about stocks: ASCC

    The Aristocrat Group Corp. is pushing hard to finalize its launch strategy as it waits for final federal approval on the label and bottle design of its new ultra-premium vodka. Luxuria Brands-the company's brand management division-is currently in talks with clubs and venues in Las Vegas and Los Angeles about hosting official premiere events celebrating the release of Luxuria's debut vodka.

    "We're targeting party hotspots in L.A. and Vegas because they're destinations on the cutting edge of celebrity culture and nightlife," stated ASCC CEO Robert Federowicz. "Our executive leadership has cultivated relationships with club owners and hospitality managers that can help us put on top-flight premiere events to spread the word about our new liquor products across the country."

    According to today's press release, ASCC is in active talks with venues suitable for large roll-out events featuring popular DJs and bottle service; exactly the kind of events that attract cultural tastemakers. The company sees the successful debut of its American-made ultra-premium vodka as the foundation of its growing brand management business. U.S. sales of super-premium vodkas, which typically retail around $30 a bottle, have risen 32 percent in the last two years to $1.2 billion, according to industry trade group the Distilled Spirits Council (DISCUS).

    For more information, visit aristocratgroupcorp.com

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    Stocks: ASCC
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