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  • The Aristocrat Group Corp. (ASCC) Evaluates Sports Sponsoring Opportunities 0 comments
    Jun 19, 2013 10:48 AM | about stocks: ASCC

    Today before the opening bell, the Aristocrat Group announced that it is exploring high-profile sponsorship opportunities in professional sports as part of its big promotional push planned for the upcoming release of RWB Ultra-Premium Handcrafted Vodka.

    "Sporting events have long been a preferred and effective way for distilled spirits brands to build awareness, because association with particular sports and athletes can help cement a brand's identity, too," said ASCC CEO Robert Federowicz.

    Targeting the $21 billion U.S. spirits industry, in which many top brands grow their consumer loyalty with sports sponsorships, ASCC has methodically planned for the upcoming product launch. It has never been a better time to introduce a new, high-end, gluten-free vodka in the U.S.

    Super premium spirits rose in volume by 8.9 percent last year, according to the Distilled Spirits Council (DISCUS). Strikingly, the super-premium vodka segment has risen 32 percent in the last two years to $1.2 billion. RWB Ultra-Premium Handcrafted Vodka is one of two distinct vodka brands that Luxuria Brands, ASCC's brand management subsidiary, has lined up for release this year.

    For more information, visit aristocratgroupcorp.com

    Please see disclaimer on the QualityStocks website: disclaimer.qualitystocks.net

    Stocks: ASCC
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