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  • The Aristocrat Group Corp. (ASCC) To Promote Gluten-Free Vodka With Blind Taste Tests 0 comments
    Jun 24, 2013 10:51 AM | about stocks: ASCC

    As part of the promotional push planned for its RWB Ultra-Premium Handcrafted Vodka, the Aristocrat Group today announced it is lining up blind taste tests to demonstrate the new product's superior taste and flavor profile.

    The blind taste tests will put RWB, the company's first ultra-premium offering slated for launch in August, in direct competition with the world's most popular vodka brands. Distilled from Idaho russet potatoes, RWB Ultra-Premium Handcrafted Vodka has been designed to provide a smoother, more enjoyable drinking experience.

    "We're very eager to demonstrate RWB's superiority in this booming marketplace," said ASCC CEO Robert Federowicz. "We're delivering the new primary choice for vodka drinkers. High-profile blind taste tests will give us the opportunity to showcase the remarkable care that went into creating this truly exceptional spirit."

    Focus group tests indicate that RWB Ultra-Premium Handcrafted Vodka will set itself apart and be the first choice for consumers. With the gluten-free products market expected to reach $6.2 billion by 2018, ASCC is well positioned for future growth in the $21 billion U.S. spirits industry.

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    Stocks: ASCC
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