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Bitzio, Inc. (BTZO) is “One to Watch”

Sep. 12, 2011 11:05 AM ET
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Bitzio, Inc. focuses strongly on smartphone applications, social media, and marketing optimization. The Company works with developers of mobile applications to improve significantly their marketing reach, sales conversion, revenue, and bottom line profits. Bitzio works to help connect the world through apps. The Company’s primary expertise is marketing smartphone mobile applications.

Bitzio provides an applications network for developers and consumers of mobile applications. They help small to medium-sized mobile applications developers to lower the cost to develop and deploy applications (across multiple platforms), improve the marketing reach of these applications and consequently, increase the sales and conversion rates of those apps via marketing intelligence and personalized cross-selling and reach.

Bitzio also helps developers market and monetize their apps. The Company assists in launching products, building communities, marketing applications, optimizing applications, and automation (helping mobile app developers get through the laborious process of releasing an app). They also help in building companies – from creating a business model, establishing a brand, creating key business assets, funding, and more.

For optimizing apps, Bitzio shows developers how to get the most revenue out of their app. Their proprietary software will do this for their clients. Clients can use Bitzio to perform tasks such as A/B and multivariate split testing, leads generation, In-App Upsells, content targeting, and geographic user segmentation. For marketing apps, the Company guides developers through a marketing plan from start to finish. This plan includes positioning and pricing their app, choosing their message, building buzz, viral marketing, cross marketing, and more.

Recently, Bitzio announced the appointment of R.W. (Bob) Garnett, William Schonbrun, and Amish Shah to their Board of Directors. These new directors collectively bring more than 70 years of proven leadership experience in building and scaling companies for exponential growth. Furthermore, the Board announced that Bob Garnett would also serve as Bitzio’s Chief Financial Officer.

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