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  • Mimvi, Inc. (MIMV) Files To Change Corporate Name To Adaptive Media 0 comments
    Sep 20, 2013 10:15 AM | about stocks: ADTM

    Mobile search and discovery technology provider Mimvi has filed with the U.S. Securities and Exchange Commission (SEC) to change the company's name to Adaptive Media, effective in the fourth quarter.

    "We are changing the company's name to Adaptive Media to ensure that our partners, customers, shareholders and the investment community as a whole fully understand the focus of the business moving forward. We are a growing player in the programmatic digital advertising marketplace," Adaptive Media founder and Mimvi CEO Qayed Shareef stated in the press release. "Programmatic buying and selling is done on a real-time basis using data-driven rules and algorithms to automate the process of pinpointing relevant audiences. This is what we're building.

    Adaptive Media is a multi-channel audience and content monetization company focused on optimizing the serving of content and ads. The company earlier this week announced audited financial performance from 2012 and the first half of 2013 which showed top-line revenues of $143,353 and $613,347, respectively.

    "We are a Supply-Side Platform - an SSP - for mobile, video and online display advertising," Shareef added. "We partner with companies such as mobile app developers, video content providers and website owners who have ad inventory, the supply. We put their inventory into our platform and match it with advertisers, the demand. Demand comes from direct relationships with brands and ad agencies, ad networks, exchanges and Demand-Side Platforms, or DSPs. Using technology; we sit between supply and demand and take a margin. As you can see from our recent financial report, we are growing quickly and feel very good entering the fourth quarter."

    Shareef further explained that the merger of Mimvi's technology with the Adaptive Media strategy.

    "We are in the process of integrating Mimvi's core discovery and recommendation technology into the Adaptive Media systems to optimize ad performance," Shareef concluded. "This benefits both our supply partners who get better monetization of their traffic as well as the advertisers who are seeking maximum ROI."

    For more information, please visit: adaptivem.com

    Please see disclaimer on the QualityStocks website: disclaimer.qualitystocks.net

    Stocks: ADTM
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